Courtney M. McSwain, Writer

Client Stories

Every artist and changemaker has a story to tell. My job is to help you identify your unique story and share it through written content. Here are some examples of how I’ve worked with clients to do just that.

ArtWorks for Freedom (“ArtWorks”) is a 501c3 nonprofit organization dedicated to the eradication of human trafficking and modern slavery. ArtWorks seeks to increase its brand awareness within the densely populated anti-trafficking community. As a first step to help ArtWorks hone in on its unique story, I conducted a discovery “brainstorm” and re-wrote communications assets (e.g. mission and vision statement, boiler plate, organizational story) to more effectively reflect its brand. I also provide on-going storytelling consulting for ArtWorks’ social media, electronic newsletters, blogs and other communications tools.

Writing Sample: ArtWorks for Freedom Newsletter
Learn more about ArtWorks for Freedom.

Rising S.T.A.R.S. seeks to help minority girls create and achieve their vision of success. It fulfills this mission through seminars, summer enrichment camps, tutoring programs, and scholarships, which are designed to address the unique academic and non-academic concerns of minority girls.

Rising S.T.A.R.S. work is grounded in its unique holistic approach; however, its website did not clearly articulate what made the organization distinct from other mentoring programs. To help Rising S.T.A.R.S. find its unique story, I conducted a discovery “brainstorm” and wrote new communications assets to be used on its website and other marketing materials.

Writing Sample: Rising S.T.A.R.S. Story Book
Learn more about Rising S.T.A.R.S.

Local Initiatives Support Corporation equips struggling communities with the capital, strategy and know-how to become places where people can thrive. Through its Financial Opportunity Centers (FOCs), LISC supports career and personal financial service centers that focus on the financial bottom line for low-to-moderate income individuals.

LISC’s FOCs are seen as a model for replication in the income and wealth building sector. As a result, LISC receives numerous requests from practitioners seeking to replicate its model in their communities. In order to have an efficient way to respond to information requests, LISC needed to create an instructional guide for community practitioners to ensure effective replication of the FOC model. To help them create such a guide, I captured the collective wisdom of LISC program officers and senior managers who oversee the FOC program through six knowledge interviews; wrote copy that combined original interview data, instructional content, best practices and success stories; and delivered a 21-page, reader-friendly document accessible to readers of varying levels of familiarity with the FOC model.

Writing Sample: LISC FOC How-To Guide
Learn More about LISC